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How to Make a Quiz That Appeals to Your Audience

If you want to increase engagement and attract attention from your audience, you should make a quiz. As a form of interactive content, online quizzes and surveys are some of the best ways to grab the attention of your target market.

Platforms like BuzzFeed rely solely on their quizzes and even the New York Times has seen the difference a good quiz can make. The main problem arises from the fact that making a quiz is not as easy as you might have believed. Luckily, we’re here to help.

So, if you are thinking of making a quiz but don’t know how to go about it, pay attention to the following:

Have a Catchy Headline

Always make sure that the headline of the quiz is catchy. Think of it like similar to articles and blogs. If the headline isn’t attractive, your audience will not read it. Good quiz headlines are also based on the ridiculous too.

BuzzFeed has mastered this area as their quizzes definitely draw the audiences in. Some of their best quizzes have the following titles:

·         Only People With Perfect Color Vision Can Read These Words

·         Pretend to Buy Things From Amazon and We’ll Reveal Your Age

·         Which ‘Grease’ Pink Lady Are You?

These titles are simple, enticing and also give readers a challenge to tackle as well. When you make a quiz, try to experiment with different types of headlines to see which works best for you.

Caters to Your Audience’s Interest

Always know what your audience likes when you are making a quiz for them. It can be the difference between making a quiz that’s a success to one that just scratches the surface here. The good news here is that you can use your audience’s interests as the theme for your quiz.

Plus, pay attention to which topics garner the most interest. If you’re a food-based blog and more audiences are going for the cheese posts, you can create a blog on “Which Cheese Are You?” You’ll get a better response from your audience in this manner too.

The Text Should be Minimal

Always keep text to a minimal in your quizzes. At the most, the text should be used for the questions and answers as well as the results. This means that your word count could be around 200 to 300 words per quiz only.

A detailed quiz can be sometimes boring for the person to fill in. Quiz abandonment can also occur if there’s too much text and one grows bored of it. Try to balance this aspect out by having a more visual quiz. These are also simpler and easier when you are new and have just learned how to make a quiz.

Always use vibrant colors in your quiz as these attract the eyes more. Visuals, fonts and text colors should also be used that make the quiz more appealing. By making a quiz more attractive in this manner, you will be able to get the best results and get the best interactions.

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