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Businesses Should Create Quizzes for Lead Generation

Are you trying to operate a business, but are unable to generate any leads? Have you ever thought about generating leads via quizzes? You can create quizzes for your target audience to create by using an online quiz creator service.

81% of content marketers agreed that interactive content such as quizzes grabs the attention of readers. If you have yet to jump on the bandwagon of creating quizzes for your target audience, now is the time you consider using a test creator service to develop quizzes for your readers.

If you are still unsure on whether you should create quizzes or not, here is a list of benefits associated with creating interactive content for your target audience:

1.    Gives You an Insight on Your Target Audience

Every quiz you create will be different from the next. Different types of quizzes allow you to gauge your audience and their interests better. A quiz creator gives you the ability to choose from different question and answering formats and styles. You can develop several different answering formats for your target audience to take and learn more about them. 

2.    Increases Recallability

One of the main goals of businesses is to increase recallability among their target audience. They want their target audience to have the ability to recall their name. By developing quizzes via a quiz creator, they can do just that.

They can customize the quiz template with logos, fonts, and other available options. If you develop several quizzes, offering the same layout, your target audience will have a better chance at remembering your brand’s name versus a business that goes with a generic quiz template.

3.    Promotes Upsells and Promotions

You can promote upsells and promotions in a creative manner by developing quizzes for your target audience to take. For instance, you sell glasses. You can develop a quiz that matches your target audience to specific glasses based on their answers. If you own a holiday booking company, you can promote a holiday discount to a destination by creating a quiz around it for example. In doing so, you are promoting upsells and promotions.

4.    Increase Subscribers

If you come up with fun quizzes for your target audience to take, you can entice them to take more quizzes by signing up for your weekly newsletter. If your target audience enjoyed taking your quiz and wants to take more quizzes in the future, they will join your emailing list. Once they have joined your emailing list, you can send promotional offers and inform them about any new service or product you launch in the future.

5.    Create Social Media Presence

You can make your quizzes public on your social media accounts such as Facebook. Your target audience will take the quiz and share it on their wall for their friends and family to take as well. You can create weekly quizzes using an online quiz creator for instance or any other service of your choosing.

Creating and sharing quizzes is an effective way to generate leads for your business.